This allows you to monitor specific aspects of the campaign based on particular data points. There are five types of UTM codes or tags called UTM parameters that you can use for tracking. Tracking and comparing the traffic for different campaigns Monitoring which links people click on in a campaign Learning where website traffic is coming from ![]() As a result, it's possible to determine which digital marketing campaigns are the most successful, which may help create more efficient and cost-effective marketing practices. UTM tracking is especially useful for monitoring social media activity, email campaigns and pay-per-click (PPC) campaigns. This allows you to monitor traffic sources to websites to help evaluate the effectiveness of certain content, sources and overall marketing campaigns. UTM tracking is the process of adding a UTM code, which is a small snippet of code, to the end of a URL. Related: What Are UTM Codes? (And How To Use Them To Track Website Traffic) What is UTM tracking? ![]() In this article, we define what UTM tracking is, explain how to create UTM tracking and provide some tips for using UTM tracking effectively. One way to monitor the effectiveness of certain efforts is through the use of Urchin Tracking Module (UTM) codes. This helps them identify which strategies work successfully for them and which strategies may require some adjustment to succeed. It's important for marketing professionals to monitor the performance of their digital campaigns regularly.
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